I don't use coupons, probably because I live in a major metropolitan city. Going grocery shopping means a frantic dash to the corner deli. The pile of coupons in the center of my Sunday Times is a lot like my appendix: I'm not sure of its real usefulness, if it wasn't there it wouldn't make a difference, and truthfully, I'm rather just avoid having to ever see the whole slippery mess.
But my friends use coupons. So does, it seems, more than half of the American population.What am I missing? I decided to investigate and follow the life of one coupon as it went on its discounted way. I grabbed the scissors and chose arbitrarily; 35 cents off Better 'N' Eggs (No Fat! No Cholesterol!)