So what about internet coupons? "Most of those coupons are for local businesses, like the pizza shop down the street, Brown said. "Unfortunately for them, typical Internet users are young, white males; they aren't the audience that uses coupons." Sanitary Napkins are the number two most popular redeemed product with a coupon.

Virtual coupons just dont have that thrifty task orientation that paper ones do. No more faded paper coupons folded into back pockets or slipped in purses. Which might not be such a bad thing. I discovered that after the agent had finished analyzing my Better 'N' Egg coupon, it was sent to its death, to the shredder.  </end>

Dakota Smith is a writer in New York City and a very smart shopper.